Coty, François
| Name |
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| Birthname | Joseph Marie François Spoturno | ||||
| born on | 3 May 1874 at 20:00 (= 8:00 PM ) | ||||
| Place | Ajaccio, France, 41n55, 8e44 | ||||
| Timezone | LMT m8e44 (is local mean time) | ||||
| Data source |
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| Astrology data |   13°09'   07°04 Asc. 25°39'
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Biography
French perfumer and businessman. Coty was both a talented perfumer and a brilliant marketer. He was the first to recognize that an attractive bottle was essential to a perfume's success. Though La Rose came in a Baccarat bottle, Coty's most famous collaboration was with the great ceramist and jeweler René Lalique. Lalique's designs for Coty were in the Art Nouveau style that was prevalent in the period, and incorporated classic Art Nouveau themes such as nature, flowers, and female figures.
Besides pioneering the concept of bottle design, Coty was responsible for making perfume available to a mass market. Before Coty, perfume was considered a luxury item, affordable only to the very rich. Coty was the first to offer perfumes at many price points. His expensive perfumes, in their Lalique and Baccarat bottles, were aimed at the luxury market, but he also sold perfume in smaller, plainer bottles affordable to middle and working-class women. Coty perfume bottles, though mass produced, were carefully designed to convey an image of luxury and prestige. Coty also invented the idea of a fragrance set, a gift box containing identically scented items, such as a perfume and matching powder, soap, cream, and cosmetics
Relationships
- business associate/partner relationship with Lalique, René (born 6 April 1860). Notes: creative
- business associate/partner relationship with Rallet, Alphonse (born 30 January 1819)
Source Notes
Birth certificate in Didier Geslain archive, 'Artisanat d'art (religion3)' pdf file, p. 119.
Categories
- Personal : Religion/Spirituality : Other Rel/Spirituality (fascist)
- Vocation : Art : Other Art (perfumer)
- Vocation : Beauty : Other Beauty (perfumer)
- Vocation : Business : Entrepreneur
- Notable : Extraordinary Talents : Other Extraordinary (fine sense of smell and skill in producing olfactory compositions)
