Baskin, Burt

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Name
Baskin, Burt Gender: M
Burton Baskin
born on 17 December 1913 at 03:00 (= 03:00 AM )
Place Streator, Illinois, 41n07, 88w50
Timezone CST h6w (is standard time)
Data source
Rectified from approx. time
Rodden Rating C
Collector: Scholfield
Astrology data s_su.18.gif s_sagcol.18.gif 24°50' s_mo.18.gif s_leocol.18.gif 12°01 Asc.s_scocol.18.gif 02°41'



Burt Baskin (Baskin-Robbins logo)

Biography

American businessman, nicknamed 'Butch,' who co-founded the Baskin-Robbins ice cream parlor chain in 1946 with business partner and brother-in-law Irv Robbins. They became the first food company ever to franchise their outlets. Today Baskin-Robbins claims to be the world's largest chain of ice cream specialty stores, with more than 8,000 locations, including nearly 2,500 shops in the United States and over 5,000 in nearly 50 other countries.

Burt Baskin owned a men's store in the Palmer House in Chicago, and married Irv Robbins' sister Shirley in 1942. He had enlisted in the Navy, and served with Patrol Wing 1 (Later renamed Fleet Air Wing 1) in Espiritu Santo, Vanuatu in 1942-1943 and was released from service early 1946 and came to California, where Robbins had been operating Snowbird Ice Cream in Glendale. Robbins convinced him that selling ice cream was more fun than selling men's ties and shirts, and within a couple of months he opened Burton's Ice Cream at 561 So. Lake, Pasadena, California.

By 1948, the five Snowbird and three Burton's shops had been combined into a single enterprise, and they had devised their 31st flavor—Chocolate Mint. The partners came to the conclusion that because of the new stores they had opened, they were devoting less and less time to each individual store. "That's when we hit on selling our stores to our managers," Robbins said in a 1985 Los Angeles Times story. "Without realizing it at the time, we were in the franchise business before the word 'franchise' was fashionable. We opened another store and another and another. . . ." They made an agreement with the new store owners, which became "franchise agreements" and they became the first food company ever to franchise their outlets. The idea took hold in other retail establishments, and the age of "franchising" was underway.

In 1949, with more than 40 stores, Baskin and Robbins purchased their first dairy in Burbank, California, allowing them "to have complete control over the production of their ice cream, and the development of new ingredients and flavors."

In 1953, they decided to unite Snowbird and Burton's under one name: Baskin-Robbins, deciding the order of their names with a coin toss. The "31 flavors" concept was introduced that same year to bring attention to a long menu that featured a flavor for every day of the month.

The company had 43 stores by the end of 1949, more than 100 by 1960 and about 500 when the ice cream empire was sold to United Fruit Company for an estimated $12 million in 1967.

Burt Baskin and his wife had two children including Richard Baskin who became a composer and producer. Burt Baskin died from a heart attack at age 54 at his home in Studio City, California on 24 December 1967.

Link to Wikipedia biography

Events

  • Relationship : Marriage 1942 (Shirley Robbins)

Source Notes

Sy Scholfield quotes birth notice printed on the same day as his birth, The Times (Streator, Illinois), 17 December 1913, page 1, "A son was born last night to Mr. and Mrs. Harry Baskin of South Park street." A birth time of 3 AM is speculative.

Categories

  • Traits : Body : Race (Russian-Jewish)
  • Diagnoses : Major Diseases : Heart disease/attack (Terminal)
  • Family : Parenting : Kids 1-3 (Two)
  • Family : Parenting : Kids - Noted (Richard Baskin, composer and producer)
  • Personal : Death : Illness/ Disease (Heart attack)
  • Vocation : Business : Business owner
  • Vocation : Business : Entrepreneur
  • Vocation : Business/Marketing : Sales