Horoscopes for people around the world
For more than 20 years, the small Swiss company
Astrodienst has been developing and selling horoscopes. Astrodienst
is German, meaning "Astro Service", and this is exactly
what the people in this enterprise consider to be their most important
task. In addition to products which can be ordered, there are many
free charts and interpretations available in several languages
on their website www.astro.com.
The Astrologer and the Physicist
In the early eighties, Alois Treindl developed
a new computer software for precise horoscope calculation. Astrologers
soon began to appreciate this service which continued to gain a good
reputation in astrological circles. On October 4th, 1983 Astrodienst
registered as an enterprise.
In 1987, the astrologically skilled physicist Treindl met Liz
Greene, a well-known American astrologer and psychologist who had
already written a number of astrology books. Dissatisfied with the quality
of ordinary computer-generated horoscopes, they set out to develop a
better one: an „expert system“ which was able to synthesize
horoscope factors in such a way that it could give a valid description
of character and psychological motivation. The software should "imitate" an
astrological counseling session based on Liz Greene‘s practice.
After two years of intensive work they were able to sell the first „Psychological
Horoscope Analysis“. The reactions were unambiguous: never
before had a computer created a horoscope of comparable quality. This
led Astrodienst to develop a further eight interpretations. Liz Greene
has remained their most important author, followed by the American astrologer Robert
Hand with his classic transit interpretations, and Mona
Riegger from Germany. Today their horoscopes, which are available
in up to ten languages, are sold by more than 40 licensees around the
world.
www.astro.com: one of the most successful
astrology sites on the Internet
In 1996, Astrodienst went online, and today www.astro.com is one of the
most successful astrological websites on the Internet registering more
than 2 million visitors per month. Beginners as well as professional
astrologers can find a wealth of information in the Personal Daily Horoscope
and various short reports, as well as valuable tools such as different
types of chart calculation. For those who want to explore the subject
in greater depth, Astrodienst offers specialized articles by renowned
astrologers, a 3‘000-year ephemeris or sample horoscopes of contemporary
celebrities. The website is currently online in English, German, French,
Spanish, Italian, Portuguese, and Dutch.
What about the future?
According to Liz Greene, "Astrodienst is not interested in competing
with the mass market of simple star sign astrology, but utilizes astrology
to explore the deeper levels and motivations of human nature." This
is a challenge Astrodienst will continue to take on, aiming to meet the
growing interest in astrology with high quality products. The enterprise
is working on its expansion through co-operations with national and international
partners as well as preparing other new projects.
History of Astrodienst
Jan. 1980:
Alois Treindl, graduate student, starts selling
color charts and calls this service Astrodienst Zürich.
Okt. 1983:
Astrodienst AG incorporated.
Mar. 1987:
Psychological Horoscope Analysis, by
Liz Greene.
Nov. 1987:
First software license sold to the USA.
Sep. 1989:
Transits of the Year, by Robert Hand.
May 1992:
Relationship Horoscope, by Liz Greene.
Nov. 1993:
Child's Horoscope, by Liz Greene.
Nov. 1993:
Personal Horoscope Calendar, by Robert
Hand.
Aug. 1996:
Website www.astro.ch
goes online.
Nov. 1996:
Yearly Horoscope Analysis, by Liz Greene.
Nov. 1997:
Horoscope for Two, by Mona Riegger.
Jan. 1999:
Horoscope 2000, by Liz Greene.
Aug. 1999:
Free Personal Horoscopes
on website.
Sep. 1999:
Astrodienst acquires Astral Research and
publishes AstroText reports.
Dez. 1999:
Astrodienst relocates a web server to
the USA with increased bandwidth.
17. Okt. 2000, 12:50:
New web-Software with
database online.
16. Nov. 2000
Carreer and vocation, by Liz Greene.
11. Jun. 2001
Astrodienst installs load balanced Linux
server farm in Zurich, merging www.astro.com with www.astro.ch
18. Sep. 2001
New Astro Shop software goes online
1. Nov. 2001
Astrodienst introduces the Euro
2. Jul. 2002
French version of www.astro.com
goes online
9. Sept. 2002
Dutch version of www.astro.com
goes online
26. Sept. 2002
Spanish version of www.astro.com
goes online
11. Dec. 2002
Italian version of www.astro.com
goes online
21. Jul. 2003
Portuguese version of
www.astro.com goes online
28. Oct. 2004
Danish version of www.astro.com
goes online
21. Mar. 2007
Astrodienst Forum online
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