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People at Astrodienst
Alois Treindl Portrait
Interview with Alois Treindl, by Markus Jehle
Interview
Order Processing
Webteam & Programmers
 
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People at Astrodienst
Astrodienst Staff

At Astrodienst, a small staff of eight fills the combined departments of ordering, software and administration. We also depend at times on volunteers for some tasks, such as translations. The daily tasks vary, and the assignments can be complicated, because we want the quality of all our services to meet or surpass its own past high levels.

Employees with both well-rounded talents and well-developed areas of specialization are at the right place at Astrodienst! Thus you will frequently find here talents such as multilingual speakers, to communicate with international customers, knowledge with computer technology, as well as (good) knowledge in psychology and astrology.

Alois Treindl Madlen Walter Edith Schlatter Peter Boos
Juri Viktor Stork Karin Hoffmann Dieter Koch Magnus Herold

 

 
to topAlois Treindl Portrait

People at Astrodienst
Dr. Alois Treindl

Alois TreindlAlois Treindl (born march 7, 1950) is the founder and director of Astrodienst AG. He was born in Germany and came to Zürich, Switzerland in 1976 as a research assistant in Physics at the Swiss Federal Institude (ETH). Alois graduated from ETH with a PhD in physics in 1981. During his graduate time, he started to be interested in various areas beyond the limits of conventional science, e.g. humanistic psychology, states of altered consciousness, parapsychology and finally astrology. Astrology was for him a way to bring his main fields of interest together, his fascination with computing (an extensive programmer since 1970) and his curiosity about the human psyche. A chance encounter with a second hand astrology book got him started in the summer of 1979, and he was fascinated by the subject which has remained a passion ever since. Alois was surprised the find a number of astrology books at the university's library, among them the main work of the leading German astrologer of the 20th century, Thomas Ring, the four volumes of Astrologische Menschenkunde. He started studying with Thomas Ring for the next few years, until the death of the master in 1983.

Early on Alois wrote his first computer program to draw colour charts, and offered a computer service under the Astrodienst brand since January 1980. He soon shared his planetary routines (PLACALC and SWISS EPHEMERIS) with the community of astrological programmers, and they have become the industry's standard tools for astrological computing.

In 1983, Alois joined forces with Peter Isler and Astrodienst AG was incorporated, which at the time was a computing service for the professional astrological community.

Liz Greene

August 1985In 1984 Alois met Liz Greene for the first time, and went to study with her in 1985, which proved to be a turning point in his life. The two of them came to cooperate very closely. He developed the software, she provided the model of chart interpretation and her extensive astrological experience. The idea behind this collaboration was to recreate Liz Greene's approach to horoscope interpretation on a computer system. What was initially deemed hopelessly complex proved to be achievable within a very short time span of two years, after all. Alois had mastered the current techniques from the field of artificial intelligence and knowledge engineering, and they found a way to take a computer-generated holistic look at the chartwheel and thus produce an interpretation which offered a detailed representation of the person involved. The cook-book-style interpretations ventured by competitors where thus overcome by the Psychological Horoscope Analysis, released as a product in 1987. It was soon to be followed by other types of astrological reports.

Internet

In 1987, at a time when the world wide web was not yet spoken of, Alois Treindl was well aware of the future importance of worldwide computer networks. At this date Astrodienst began building its private network of worldwide partner companies, based on modem links. In the 90ies, the Internet domain astro.com was secured early on and the website started in 1996. What began with a free atlas and time zone service as a gift to the astrology community expanded and eventually reached a much larger audience than anyone would have dared to dream of.

A lot of the software behind the products at Astrodienst AG is the work of Alois Treindl.

Personal

In his free time, Alois takes care of the forum at www.astro.com. He loves reading, and is rarely seen without a book or newspaper. In recent years, he has taken up sport, mostly bicycling and running.

Three times so far Alois has run the Zürich Marathon.

He spends a lot of his time learning new languages, French since 2005 and Chinese since 2007. Currently, he lives in Paris and Zurich.

 
to topInterview with Alois Treindl, by Markus Jehle
"A Generous Service"
Interview with Alois Treindl
by Markus Jehle

Markus Jehle:
Astrodienst Zürich is the largest astrological Internet service worldwide. How did this wide range of services come about? What was the motivation behind it?

Alois Treindl:
The Astrodienst website (www.astro.com) was first launched in August 1996, we published our extensive Astrodienst catalogue online. In September, we added the first interactive service: the birth place and time zone atlas with more than 250'000 cities and all time zones and daylight saving times of the world. This atlas also offered the possibility to calculate simple charts with the data entered. The website was available in two languages right from the start: German and English. This was in tune with the Astrodienst's international orientation. Within a short time we managed to reach a wide public, mainly in astrological circles.Astrodienst / www.astro.com

In the following years, we extended the selection of free online charts and calculations considerably. Astrodienst, having offered astrological computer services since 1980, possesses a treasure chest of astrological software with many specialised calculations and charts for most areas, schools and methods of astrology. In the years 1980 to 1987, astrological charts and calculations were the company's only field of activity. Our customers were professional and amateur astrologers, as well as astrology schools.

Only in 1987 we started offering astrological interpretations, which were developed under the trademark of Astro*Intelligence, together with Liz Greene and Robert Hand. The mere calculation service has since then experienced a relative decline due to the wide distribution of personal computers and astro software on many astrologers' desks - even so, we sell more chart drawings today (!) than in 1983, for example.

"It made me happy to able to do something for so many people. Until today, this has been the main driving force behind our commitment to the website. This is true for Astrodienst as a company as well as for myself as webmaster and main software developer."

The Internet offered us a wonderful opportunity to share this wealth of astrological software and high quality expertise with a wider public. During this phase, it was the pure pleasure of playing with these new possibilities and the enthusiasm we encountered from our web users that motivated us to take up all this work. It made me happy to able to do something for so many people. Until today, this has been the main driving force behind our commitment to the website. This is true for Astrodienst as a company as well as for myself as webmaster and main software developer.

In 1999, we added the first free interpretation, the personal Daily Horoscope, which soon became very popular, and which has remained the favourite feature of most users until today. More free short reports followed in 2000, and in the same year, we developed the interactive AstroClick horoscopes, which allow you to click on any feature of the chart to get its interpretation. By the way, AstroClick has become much less popular than we (as astrologers) had expected. I think that many visitors are quite overwhelmed by the sight of such a "complex" chart drawing, and instead of clicking on the chart, they react as if they saw a complex mathematical formula: they rush off, thinking 'this is not for me'.

M.J.:
How much work is involved in your services?

Alois Treindl:
Our second programmer and I have spent most of our working hours since 1996 on the development of the website and on becoming more familiar with the Internet and the possibilities it offers. Since 2000, there are four members in the webteam who are solely in charge of the website. In addition to our permanent staff, we cooperate with external translators, as our website is now available in seven languages.

M.J.:
How many visitors does astro.com have per day? What are the most popular services?

Alois Treindl:
In December 1997, we had 2500 visitors per day. In December 2000, there were 25'000 daily, and today we count between 80 and 85'000 on weekdays, and about 55'000 at the weekend or on bank holidays. Of these, about 25% use the website in German, 63% in English, and the other 12% are spread equally between Italian, French, Dutch, Spanish and Portuguese. These languages have only been online for a relatively short time.

This growth mainly results from word-of-mouth recommendation. If a visitor likes what she sees, she tells her friends about it. We have the advantage that astro.com is easy to remember - in every language.
The most popular service by far is the Personal Daily Horoscope which makes up almost half of our page views. The other free horoscopes make about 45% of the page views. And the rest goes to our extensive section "Understanding Astrology" with introductions, specialised articles, etc.

"It is a fact that from a thousand visitors about 998 exclusively
use our free services. Only comparatively few order a product or a subscription."

M.J.:
For many years, the services on astro.com were free for users. In the meantime, you charge a (small) fee for some of them. Why did you decide to take this step?

Alois Treindl:
Except for our shop, where we sell our sophisticated Astro*Intelligence interpretations, most of our services on the website are free of charge. Only the Personal Daily Horoscope has an 'extended mode' which is only accessible for subscribers. We introduced the Extended Daily Horoscope in June 2002. It gives access to personal transit interpretations for a any day within a four-year time span, not only for yesterday, today and tomorrow. The main content of the Daily Horoscope is still free, that is the computer-selected transit for today, yesterday, and tomorrow. However, we have recently moved the additional transit interpretations from the free section to the subscriber area.

The reason is simple: The current economic recession which concerns most parts of the world has not gone unnoticed by Astrodienst. In order to keep the services going - for which we work with great enthusiasm, we need more income. We have actually achieved quite good results with this move: the additional income from the Extended Daily Horoscope subscriptions has nearly compensated for the deficit in our cost of operation, and we can now take a calmer look at our annual balance sheet than in 2001 and 2002.

M.J.:
Some of the reactions were quite harsh and controversial. Did this surprise you? Which of the arguments can you accept, which ones do you reject? Which reactions did you consider wrong and exaggerated?

Alois Treindl:
It is probably best to look at the feedback archive of May and the beginning of June 2003 on www.astro.com to get an impression of the kind of feedback we received. This is a live documentation of the reactions and our replies.
The harshness of the reactions did indeed take us by surprise. But then we understood what was going on. Have you ever taken away a single one of a child's ten or more toys in the playground? Try this with a few thousand children. This does not mean that the majority of our users react like toddlers whose comforter is taken away, but there are still quite a few of those. And if they appear in large numbers, their outcry overrules the rest of the voices fairly quickly.

Alois Treindl, 2003We communicated quite clearly why we had to take that step (see above). But not everybody reacts in a rational way - and they don't have to. It is impossible to stay popular with everyone when important steps for the survival of a company have to be taken. It is a fact that from a thousand visitors about 998 exclusively use our free services. Only comparatively few order a product or a subscription. It is in the nature of the Internet to allow such a generous service, and it provides indeed a lot of pleasure to be able to offer it. But if there is only a minor change in the free services, it concerns many visitors, and some of them react irrationally. But these are, strictly speaking, not our customers, they are users of the free services. It would not be in their interest if the whole company had to close down due to a lack of income. But the individual users do not look at it from this perspective, and they are probably not interested in it either. Saturn is very strong in my birth chart, and I can stand by unpopular measures if they are necessary.

"There will be a great selection of free services in the future, we are not planning to restrict any of the services we offer today."

M.J.:
What are your plans for future development? Will astro.com continue to offer free services?

Alois Treindl:
What a question! There will be a great selection of free services in the future, we are not planning to restrict any of the services we offer today. We really enjoy being able to offer them, and we get a lot of energy back from our enthusiastic visitors. I could not imagine to live without this wonderful forum for worldwide free astrological services.

Astrodienst in ZollikonWe have many good ideas about how to stimulate the sales of our paid horoscopes in the near future. The recent recession has inspired our creativity and soon people will be able to see the results on www.astro.com. A crisis often brings out new ideas and injects new energy. We are very positive about the future.
Many visitors of www.astro.com are under the impression that there is a huge company behind the website, with its professional appearance, all the languages and services. But in reality, we are a small firm, a small creative enterprise with a large impact worldwide. By the way, we do have a great team of motivated staff who do a very good job with great enthusiasm.


Changes at www.astro.com: 1997 - 1998 - 1999 - 2000 - 2001 - 2002


Markus Jehle Markus Jehle is a psychologist, astrologer and publisher of the German astrology magazine "Meridian". This interview was published in the September / October 2003 edition of Meridian.

 

 

 

 

Translated by Karin Hoffmann

 
to topInterview

Computer Astrology with Artificial Intelligence
Interview with Dr. Alois Treindl

The interview was conducted in July 1987, a few months after the first release of the Psychological Horoscope Analysis. While some information given by Alois Treindl refers to this time in the 80s, most of what he said is still valid and interesting background information.

Question:
Since March 1987, Astrodienst Zürich has been offering its own development of horoscope analyses. What was the reason for this development?

Alois Treindl:
The aim of astrology is to make statements on a person's personality and problematic issues in life by means of the birth chart. There are two ways to attain this: either one studies astrology oneself or one turns to a person who is knowledgeable in this area. Until recently, Astrodienst was offering its services mainly to people involved in astrology themselves. There are many who study astrology as a pastime but also many who work with astrology, e.g. astrologers and psychologists, doctors and natural healers for whom astrology serves as an additional diagnostic means. Apart from these, however, there is a larger group of people interested in what astrology can tell them. So far, we couldn't do much for these people apart from sending them to an astrological consultation or to seminars. In order to be able to offer something to them, we developed - in co-operation with a worldwide leading astrologer - the Psychological Horoscope Analysis by Astro*Intelligence.

Question:
Why did Astrodienst only now develop such a project? The need for this service must have existed much longer.

A.T.:
Some firms have been offering so-called computer horoscopes for some time, i.e. computer-made astrological interpretations. The methods and computer technologies they employ lead to results which in our eyes are rather unsatisfactory. Astrological consultations should be held with the same sense of responsibility as for instance medical diagnoses or psychological consultations with a marriage counsellor. An astrologer shouldn't come up with off-the-cuff statements. Before counselling people, a serious astrologer will generally have interested him- or herself in astrology and, hopefully also psychology, for years, but will also have dealt with the question of what counselling actually means. Astrologers also need a fair amount of life experience. When setting up a computer programme to make astrological statements on an individual, one has to ensure that the programme possesses as many abilities of a human counsellor as possible. Until recently, this was impossible for technical reasons. In the last few years however, methods of information technology have been developed which aim at imitating an expert's ability with a computer. This area is generally circumscribed as 'Artificial Intelligence', although a better name would be 'knowledge based systems', 'knowledge processing' or 'expert systems'. The problem is to teach a computer knowledge in a certain field so that it can fulfill an expert's function. Once achieved, the computer can then offer solutions to specific problems. Our task therefore was to make astrological interpretations with the computer by using this new technology.

Question:
What is the difference between Astrodienst's new horoscope analysis and other available computer interpretations?

A.T.:
I wouldn't want to run the other services down, but I think one can say that, qualitatively speaking, we are much more advanced.

Question:
Are the other services based on a cookbook principle?

A.T.:
The term 'cook book principle' doesn't quite convey the difference, because in the end we, too, work with text components, meaning that the final printout contains ready-made parts of text. More important, however, is the inner context of these components and how they are evaluated within the programme to make up a complete reading. One could say that, so far, cook book recipes were being used: take a certain text for Mars in Scorpio, a certain text for Mars in the Second House, a certain text for Sun in Pisces, a certain text for Sun in the Sixth House, take a text for the aspect between Sun and Mars and then string these parts of text together. No human astrologer would ever work like this, but this is exactly what computer horoscopes hitherto did. Our programme, on the other hand, has a complex mechanism to solve problems. It contains expert methods to solve problems, and our computer is capable of applying these abilities. If the comparison weren't so dangerous, I would rather compare it with a medical or a psychological diagnosis. In these areas one cannot work with a straightforward linear-additive method, i.e. a method which looks isolatedly at individual factors and then strings them together. It needs an expert to recognize connections and patterns. 'Artificial Intelligence' allows the computer to 'see' images, to recognize structures and to find analogies throughout the whole chart. The programme works with psychological models which it has saved. In that regard, the programme's method can be compared to the method of a human expert. It is rather a synthetic than an analytical method.

Question:
So the programme more or less simulates an astrologer's procedure?

A.T.:
When an astrologer looks at a horoscope, it means more to him than a mere compilation of various planetary constellations. Although s/he knows the individual factors that make up the horoscope, s/he also sees references and topical issues. S/he recognizes opposites and similar factors which are prominent in various constellations. Therefore s/he can relate factors to one another which at first glance don't seem to be connected. This distinguishes an expert from a layman simply using a fixed concept.

Question:
How can a computer do this? Doesn't it function by being told, if this is the case, do that, and if that is the case, do this?

A.T.:
This is exactly what became possible with the programming techniques of expert systems or Artificial Intelligence. One feeds the computer descriptions of such topical issues. In the computer jargon they are called 'frames'.

Question:
What do these descriptions aim at?

A.T.:
First of all, I have to clarify my view of the human soul or psyche. It is based on the perspective of Jungian psychology. We do not just have a single Ego, a conscious will, surrounded by an environment, but each of us contains a whole lot of forces, of facets. They are like a whole group of inner figures representing different roles and personalities, just like figures in a drama. Each person has something similar to his or her own individual drama of life. These figures differ somewhat in every person. Their co-operation and their conflicts represent the inner conflict of a human being which often reveals itself in his or her life. These inner figures combine to make up me and my character. Some of these figures are conscious. For instance, I am well aware of my rational side that thinks analytically, because I need it for my job, for programming. I live out my social side with friends. My 'joie de vivre' side is revealed when I cook a meal and invite friends round for dinner. Through these conscious figures I act within my life. But there are also figures I am not aware of. They are hidden and emerge only in certain situations such as crises, and I cannot determine when they surface. For instance, I might react aggressively to a certain irritation without this being part of my normal personality. That means there is something within me which can also be aggressive and destructive. These various figures and their individual weighting become visible in a horoscope. The inner figures correspond to certain constellations and patterns in the horoscope. This is the basis on which astrology functions. When looking at a horoscope, one recognizes certain emphases of planetary constellations, zodiacs, positions of houses etc. An astrologer is able to interpret these constellations and to comment both on the conscious and the unconscious side of a person. When these unconscious figures emerge suddenly, they can create problems in life. But there are also very positive, creative figures amongst them. Often a person isn't even aware of this creative potential. S/he was never really able to develop it because it never got called forth from the unconscious. So one cannot describe these figures as either positive or negative. The knowledge base of our programme contains descriptions of such inner figures and also describes which astrological combinations are related to such figures. The knowledge base of the programme also contains a description of the relation between the individual figures. Some form proper pairs of contrast - for instance, there is an individualist who has no illusions as regards the world and mankind, opposed by the social type. Or there is the conservative, fatherly type opposed by the youthful spirit, representing the typical conflict of irresponsible and overly responsible. Then there is the contrast of the soberly cynic and the romantic type or archetype. So the knowledge base of the programme contains descriptions of those conflicts which may arise through the antagonistic forces in a horoscope. But there are also descriptions of relations between the figures. The romantic type, for instance, is related to the youthful, adventurous figure, and in parts they have similar traits. On the other hand, the individualist and the traditional patriarch get on somehow; at least they don't interfere with one another.

Question:
Could one call these inner figures archetypes?

A.T.:
Certainly. The archetypes represent the basic figures of the human psyche. They are described particularly in mythology.

Question:
So the programme contains an extensive rule engine?

A.T.:
I wouldn't call them sets of rules, although rules do play a part. It would be more precise to call them sets of patterns. That is the main thing. When the programme is fed the horoscope of a certain person for analysis, it goes through the whole range of archetypical figures and checks in how far the astrological combinations suggest their actual existence in this particular case. Actually the programme doesn't go through all types but makes choices and excludes certain figures from the outset. But it would be too complicated to discuss in detail how the programme works. The programme checks whether the described patterns exist in the individual and in how far they are appropriate. Generally it finds several such patterns in a horoscope. Then it has to decide which ones of these patterns are most important and how they are to be related. In doing that, the programme pays special attention to the ones that are most strongly opposed. It is an important concept of the psychology of the subconscious that inner oppositions will also become an issue in the external world. Therefore such pairs of opposition are of vital importance for the interpretation. The programme also checks relations. If e.g. three figures with similar traits appear, countered only by one opposite, it is likely that a character trait from the first group will find expression in a person. The shadow, however, is generally suppressed; it is not visible at first sight in the personality of this individual and often remains unconscious even to the person concerned. That means the recognized patterns are balanced against each other. In this way the computer decides on the issues which are most important for the person whose chart is being analyzed. These traits are then described. This is how the Psychological Horoscope Analysis is produced.

Question:
How does the programme determine the psychological type depicted in the first part of the horoscope, in chapter II?

A.T.:
Chapter II of the analysis deals with what C.G. Jung called the four psychological types. These four types correspond to the four elements fire, water, earth, and air. The intuitive type whose imagination is strongly developed, and the sensual type mainly guided by sensual perceptions, form a pair. The second pair is made up of the rational type, the thinker, and the emotional person whose foremost functions are feeling, sympathy etc. The programme assesses the distribution of planets in the various elements and draws conclusions as to the psychological type. Very often one finds imbalances, meaning that a certain element is represented only weakly or not at all. This is called the undifferentiated function. But another function will be the strongest one. Yet a second function can be just as strong and therefore must be considered as well. Liz Greene calls the psychological type the set within which the psychological drama takes place. This set in which the figures will act largely determines the atmosphere of events. In a sensualist, inner figures living more in fantasy, removed and not earth bound, will have difficulties living out their qualities. If the mental function is emphasized, inner figures more orientated towards emotion will not feel at ease. Therefore it follows from the first part of the analysis which figures will find it easy or difficult to enact themselves, which ones will express themselves openly and which ones are more likely to be pushed into the shadow. This basic determination already reveals very much. The four basic types also correspond to the four humours, the melancholic, the choleric, the sanguine and the phlegmatic, although these old terms are no longer valid for our modern way of thinking.

Question:
What is the function of the analysis' main part?

A.T.:
As already mentioned, the main part of the analysis, chapter III., determines astrological patterns corresponding to archetypical issues and balances them. The computer then decides which ones are most important and are expressed most strongly. It so say looks for the main conflicts of the inner psychic life. Sometimes the programme even finds two or three main issues.

Question:
Can the programme always decide amongst the various issues?

A.T.:
That isn't always easy. An astrologer actually facing the client could find a clue as to which figure eventually became predominant in the life of the person concerned by looking at his or her appearance and what they say. In such a case, the programme lists the descriptions of the opposing figures as equally important. It describes both, because we don't know which figure became predominant in the life or the momentary phase of life of the person concerned. But one can describe this pair, thereby offering the reader access to his or her own self-awareness.

Question:
What is the difference between a psychological consultation and the lecture of this computer-made analysis?

A.T.:
An astrologer coming from a Jungian background will approach his task with similar instruments and a similar method as our programme does. However, he has at his disposal a vital additional source of information: the client facing him. He can ask the clients questions, and this is a great advantage over the computer programme. If he finds that several issues in the horoscope are of more or less equal importance, he generally - merely by asking the clients questions - can determine which one they chose for themselves, with which of the two sides they identify most. This the computer programme cannot do. But basically it occurs only rarely that issues are of equal weight. Normally, one issue prevails. The astrologer can also focus much more intently on the things the client approaches him with. The client wants to know something that he doesn't know about yet. That's why he approaches the astrologer. Therefore the astrologer can limit himself to these aspects. Inevitably, the computer text contains much more information. It doesn't know where the client stands, what s/he knows and what else s/he would like to know. There are people who are not very aware of themselves. They know only very little about their own psyches. Other people know quite a lot already; perhaps they underwent several crises and found themselves in psychologically difficult situations. In a personal consultation, the focus is much stronger. That is why our text is so detailed; in a normal book, it would take up 40 to 50 pages, and one needs several hours to read it thoroughly.

Question:
Can this computer text replace an astrological consultation?

A.T.:
One must consider what actually takes place in an astrological consultation. It is not a situation in which mere knowledge is transmitted. Two people sit in the same room. The sympathy with which the astrologer considers the problems laid out to him by the client is of importance. A care machine cannot replace a nurse, and likewise, a human, sympathetic astrologer cannot be replaced by a computer.

Question:
You mean, the astrologer has also a therapeutic function which the computer cannot fulfill?

A.T.:
The astrologer is a fellow being, a sympathetic person whose task is helping others. Not every astrologer sees himself as a therapist, and not every client visiting an astrologer regards himself as consulting a therapist. The astrologer is a sensitive, counselling fellow being, a helper. This human function cannot be fulfilled by the computer, a machine. On the other hand books, e.g. psychological books on marriage crises etc. written by sympathetic authors can help us. Such books convey many human qualities, because behind them there is a sympathetic author writing from his own life experience, his expert knowledge and his experience in dealing with such problems. A book of this kind not only conveys knowledge but also enables the reader to find himself emotionally in it, to find himself in other people's problems described in the book. Reading a book can initiate important emotional processes. The same considerations apply to the Psychological Horoscope Analysis. It is not just cold paper printed by a cold computer. The author introduces her emotional intelligence, her sympathetic abilities into the text which is then printed out by the computer. After all, the texts weren't written by the computer itself. They were created by an extremely experienced psychotherapist and astrologer who wrote a number of psychologically astrological books that are internationally known. Through her text, many human qualities are conveyed in the analysis. As opposed to a book, however, these texts were selected specifically for the reader. When reading a book, you find certain paragraphs which touch you especially, which resound in you. In a psychological volume of some 500 pages, this will be only very few pages. This is where the Psychological Horoscope Analysis differs. As the texts were selected specifically for the reader by means of the above-mentioned process, he will find practically only such pieces of text which mean something to him and which tell him something personally. In this sense, the Psychological Horoscope Analysis was not made by a computer. Rather, we inserted parts of an astrologer's abilities into a computer model. Statements and texts written by an experienced astrologer were stored in the computer and are reproduced individually.

Question:
So the author of the texts and of the astrological knowledge is a key figure in the realization of the Psychological Horoscope Analysis?

A.T.:
The realization of a project such as the Psychological Horoscope Analysis requires two things: on the one hand the expert with the specific knowledge, responsible for the text, and on the other hand the information specialist, the so-called knowledge engineer. His job is to structure the knowledge of the expert and to give it a shape which the computer can understand. Only in this process between expert and computer specialist can an expert system come into existence. Both sides are necessary.

Question:
Who is Liz Greene?

A.T.:
Liz Greene is an internationally leading astrologer and astrological author. She is one of the main figures in modern psychological astrology and modern psychology of the subconscious. Dr. Greene is a psychologist and a trained Jungian psychoanalyst in London. She works both as a psychoanalyst and an astrologer. Her astrological activities include consultations and the writing of astrological books, but she also holds seminars in astrology on a regular basis and heads a school for psychological astrology. Her books have been translated into some ten languages. Apart from books on astrology, she also wrote two historical novels and children's books. With her ability to write and her widely developed psychological background she became the one person to unite astrology and Jungian psychology. Not that they ever were divided: C.G. Jung had always been interested in astrology and did horoscopes for many of his patients. His daughter then had to actually draw them. Ms Gret Baumann-Jung, incidentally, is one of the leading Zürich astrologers. But only Liz Greene made this area accessible to the larger, psychologically interested public. This is also due to her fluent style of writing; her books are very lively and make for fascinating reading. Her aim has always been to transport astrology back into psychology. In former times, astrology was an all-encompassing system of thought. It was connected with all other sciences, representing so say the earliest psychology. In former times there was no specific branch of science that dealt with the human psyche. Freud's modern analytical psychology developed for the greatest part quite rationally. It stems from a different source. It was formed by a rational, nearly mechanistic image of man. In C.G. Jung's psychology, the deeper, submerged sides of the psyche were expressed and came to the surface quite legitimately. Liz Greene sees her task in tracing these submerged areas by astrological means, thereby making astrology accessible and acceptable for modern psychology. She has a solid base in both areas and is therefore able to bring them together.

Question:
Can these analyses also be misused? Could they even be harmful for certain people?

A.T.:
Paracelsus already said that every medicine is also poisonous. It all depends on the dose. The same applies to astrological material. The analysis presents a large amount of psychological material. The text itself contains no astrology as far as planets, houses or zodiacs are concerned. The text deals with psychological issues and problems. Psychological material can indeed be harmful. It happens to every young person interesting him- or herself in psychology: you buy a book on inferiority complexes, you read it and are aghast to find that you suffer from the self-same complexes. One goes through a phase in which one finds within oneself all those dark sides described in a psychology book. Such a book can wreak havoc in somebody who is unstable. But in the hands of somebody seriously interested in the search for himself it can be of great value. In earlier times, many books were proscribed by the church because they were considered to be harmful to the general public and one didn't credit the normal people with the ability to cope with them. That was for instance the case with books on sexuality. Damage and harmfulness are therefore relative terms. Everything dealing with problems and conflicts in life can be useful und helpful, mainly because becoming aware of problems is always a better choice than suppressing them. So we should rather enquire about the usefulness. Nonetheless, if one discloses to a person who is on the brink that s/he also has a father complex, s/he might become deeply depressed. Insofar, every psychological text, even a novel describing a certain problem, can be just as dangerous or as useful. It can induce a crisis. But the question remains whether a crisis in itself is harmful. In itself, it is useful because it denotes a change. The Psychological Horoscope Analysis contains the potential to induce crises. However, there is no difference between this and anything else which functions as an impulse to the psyche. The authors are very much aware of the responsibility in connection with such a product. We do not know for certain who will actually receive the analysis. Mostly it will be people interested in psychology and astrology who want to know more about themselves. We state clearly in the information leaflet that the analysis will deal with the psychological issues of each individual. We don't send the analysis anonymously to somebody who never asked for it. We surmise that everybody ordering an analysis from us is aware of what they are ordering, what is awaiting them. The texts are developed with a great sense of responsibility. They are not intended to tell everybody they are a mass of complexes. The underlying idea is that many things submerged in the individual - treasures buried in the psyche or the unconscious - are worth bringing to the surface. Once they have surfaced, they can heighten a person's creativity and joy of life, for integrating the various submerged parts of a whole personality means raising the quality of life. When a person goes through a process of integration, a richer whole, a more mature personality emerges. These unconscious creative sides are stated expressively in the analysis. Not that the darker sides are glossed over - but every darker side also has a creative aspect. Dealing with aggressiveness for example doesn't make a person evil but makes him or her whole. Nonetheless, as I already said, anything can induce a crisis. This is the reason why we enclose a questionnaire with every analysis, offering people the opportunity to react. We think this is of vital importance. The reader doesn't just get something thrown at him. We are prepared to consider each reader individually, to an extent which depends on each case. We are very much interested in getting feedback from the readers. This also offers them the opportunity to send out an 'SOS' and to turn to us. If we receive such a signal of confusion and bewilderment, we don't leave it at that. We assess the feedback and deal with it accordingly.

Question:
The analysis is intended for adults. Can an analysis be made for children?

A.T.:
The Psychological Horoscope Analysis deals with the problems of adult life. It is intended as lecture for the person described in the text. The analysis deals very much with the unconscious side of the psyche. Therefore it's not particularly useful to have an analysis done on somebody else. Of course it can be interesting to find out what it reveals about one's boss. But that is not the aim. The analysis was written for the adult who would like to face himself. If the analysis is not to expand into a vacuum, life must have been lived, because otherwise there are no problems of life to be dealt with. To a child of ten, the analysis would mean as little as would a book on marriage counselling. That's the reason for imposing an age limit of 14 years. It is always difficult to draw precise lines. We believe that people reaching maturity should have access to the analysis. If we made the analysis only for people over 20, we would be disregarding all those bright seventeen- or fifteen-year-olds interested in psychology. But we are aware of the fact that setting up age limits is always arbitrary.

Question:
What did it take to develop the product as it is now?

A.T.:
It required two experts: the specialist who provided the expert knowledge and wrote the texts which eventually were selected. On the other hand it needed a computer specialist, the knowledge engineer, to structure this expert knowledge and transform it into a computer programme. Knowledge processing is a new field. Methods for setting up expert systems can't be bought off the shelf. It is not a widespread computer technology which every programmer knows about. One can't just buy a knowledge processing system instead of a text processing system. Expert systems are an area which is just finding its way from the universities into practice. A user wanting to work with knowledge processing systems has to create a great many software and programming tools himself. S/he could buy extremely specialised computers built only for Artificial Intelligence, but at a price. I have been dealing with the area of Artificial Intelligence for four years now and have acquired knowledge in this field. I learnt the relevant programming languages: at first Lisp, at Zürich University, then the language Prolog at the ETH. We eventually decided to base our project of astrological expert system on the language Prolog. This is a very modern programming language which was created specifically to combine logically rules, statements and logical thinking. Prolog is the language which a few years ago the Japanese decided on for their well-known Fifth Generation Computer Project. This is a combined project of the Japanese computer industry. Their aim is to promote a general breakthrough of Artificial Intelligence. It took roughly four years to create the basic programming techniques and the necessary software tools and to shape the programme. An important step was to re-write the programming language Prolog for the computers at our disposal. We had to develop a special language compiler for our Hewlett-Packard computer. We were in close contact with the ETH Zürich where a Prolog compiler was being developed for the computers at the ETH. I contacted these people and, in co-operation with them, ported and developed the language to adapt it to our computers. This Prolog interpreter became a software parcel for HP computers and is now on sale. It is so say a side product of our actual development. From 1983 to late 1985, we worked on these preliminary tasks: acquiring the technical know-how and creating the software tools. The time from late 1985 to early 1987 was spent on the actual realization of the project: setting up the basic knowledge, the programme and the texts for the production of Psychological Horoscope Analysis.

Question:
Are you a computer specialist, an astrologer. or both?

A.T.:
In the main part I was of course the computer specialist.

Question:
What is your educational background?

A.T.:
Originally, I studied physics. After graduating, I took my doctor's degree at the ETH Zürich in experimental solid state physics. That was in 1981. But all along I was strongly interested in computers. For me, physics was often secondary to the problems and the use of computers. But then I also was interested in psychology. There was always a certain tension between the psychological interest in people and the rational, scientific interest in physics and computers. There always were two sides in me that did not fit together. In 1979, I encountered astrology. That was a very intensive experience. Astrology has more or less two sides; it is a mixture of a symbolic psychological associative system which moves within the field of the irrational, of that which cannot be grasped logically and causally. At the same time, astrology relies on the precisely calculated orbit of planets which encompass in their astrological system also the Sun and the Moon; therefore, astrology has a mathematically correct side as well. In astrology, both these sides are necessary. An astrologer needs a precisely calculated chart in order to interpret it psychologically. Perhaps that is why I was fascinated by astrology from the very beginning. I then started to read books on astrology, to attend seminars. I transferred the calculation of horoscopes onto the computers, tools I was very well acquainted with, and from these playful beginnings, Astrodienst developed. That was quite early, in 1980. In those days I did that beside my work in the laboratory at the ETH. In the evenings, I used to develop the programme for drawing planets and their orbits. After taking my doctor's degree in 1981, I worked for Astrodienst Zürich, the astrological calculation service, and made this my main task. This service was very well received. Through mastering the modern, advanced methods of programming, I helped to raise the qualitative standard of astrological calculations, of graphical denotation etc. So I have been dealing with astrology for many years, but mainly with the technical aspects, the calculation of it. I always knew that the mere calculation would not satisfy me. I wanted to bring these worlds closer together. I wanted to join the world of the computer with this irrational psychological side which is so difficult to structure. I constantly educated myself further in information technology and very soon guessed that, by means of the new methods of Artificial Intelligence, one might succeed in tackling the Psychological Horoscope Analysis with computers in a responsible way - not just to paste together certain astrological text units with a cook book but to imitate the model of how an astrologer looks at a horoscope. In the following, I got more and more involved with this new field and I learnt about the methods of Artificial Intelligence, until it was time to start on a concrete project. That was, as already mentioned, in 1985. While working with Liz Greene, implementing her astrological knowledge on the computer, I intensified my involvement with astrological interpretation and learnt much more about astrology. I am not only a technician disinterestedly designing a programme. Not at all. In the process of transferring the knowledge of a leading astrologer to a computer, I developed into being an astrologer. Today, I am both an astrologer and a computer specialist. Recently, I began to do astrological consultations myself. A computer programme is always limited, whereas a personal consultation can impart something important for the person concerned. I learn a lot from my personal clients. But of course, a consultation costs much more than a computer analysis.

Question:
Are you happy with the product as it is on offer now?

A.T.:
Yes, I am very happy. And I am a very sceptical and self-critical person. I could explain that to you from my horoscope. Sometimes I might even be too self-critical. I hesitate for a long time before I find something good enough to actually offer it. And so, during the development of the programme, I received a lot of feedback from friends and through psychoanalytical work. Before introducing it, the programme was tested intensely. Already then we received a good deal of positive reaction. We didn't write the basic knowledge just like that but tested it time and again. We constantly ran through a great number of people we know very well and checked how well the models worked. We wanted to know whether the programme really found the most important issues within these persons or not. So we've always been involved in a process of learning, and still do so. I am happy, I am even surprised with what we have achieved. Of course we could continue working for another three years and make it even more detailed. But I believe that the current programme is very good and it would be a pity not to make it available for those interested in it. And then one also has to consider the costs: the development is very expensive and we have to appear on the market at one point.

Question:
Do you plan to develop the programme further or to add similar analyses?

A.T.:
Both. We don't see this programme at all as definite. The methods it entails are very good, they work, and in that sense they will remain. But the contents will become more detailed. Feedback from our clients enables us to find out where the programme grasps the least, where it may still be somewhat uneven, where it doesn't express itself clearly enough or where the presented material is met with incomprehension. Apart from developing the existing programme further there are of course other important issues in astrological counselling, for instance including the quality of time. For that, a birth chart is not enough because it is fixed. Moving through time, we constantly encounter certain phases in which certain issues emerge and are particularly acute. Others we leave behind, and that is how change takes place. In astrology there are several methods to find out which issues are more acute at present or will be in the near future. Introducing the dimension of time into the astrological analysis is an addition we are thinking about. The other issue is relationships, partner relationships. This is one of the main issues in psychological and astrological consultations: crises and conflicts in relationships or the lack of relationships. This is an area where astrology can achieve a lot. Astrology is able not only to look at a person but to juxtapose two people and see how the issue relationship reveals itself in the two individual horoscopes and which interactions exist. This issue is mentioned in the Psychological Horoscope Analysis, but it is not the main question and the analysis does not look at both partners.

Question:
Does the Horoscope Analysis also contain predictions?

A.T.:
It certainly doesn't contain predictions in the vulgar sense of 'Watch financial matters this month!' We do not deal with astrology on this level at all. However, the basic belief is that one's character is one's fate. That means that whatever exists within me as a conflict will be expressed again and again in my life. Especially things that I have suppressed will confront me from the outside. This is connected with mechanisms of projection etc. There is something like wisdom of fate and of life and it seems to be a lifelong task to face the tasks and conflicts one was given at birth. If I don't look inside myself and face these conflicts, I will encounter them externally. In this sense a description of a character, of something within me, also points towards things that can confront me externally. The more unaware somebody is, the less he has faced himself, the more likely it is that life will confront him quite brutally from the outside. Each description of the issues of an individual's life is therefore in a way also a prediction and at the same time a non-prediction, because by consciously dealing with the conflict one can avoid having to be made aware of this conflict externally. There is a kind of 'dewitchment' which occurs when one faces one's inner conflicts and complexes. Thereby the process of becoming aware turns into a liberation, a redemption from fate. That may sound a bit presumptuous, but it's exactly what psychoanalysis does: introspection redeems one from a fate which otherwise appears externally or internally through one's body. This is the secret of psychosomatics. Therefore one can't separate prediction from the analysis of a character. But predictions in a narrower sense of the word, of what will happen when and how - that we don't do. And one can't do it, exactly because consciously dealing with an issue can invalidate fate and make it unnecessary for something to happen.

Question:
I noticed that the analysis contains a lot on the parents, that it even risks making statements on the parents' relationship. How is that possible?

A.T.:
Those are actually two questions. One is: How is it possible? And the other: Why do we do that? One has to ask what parents mean psychologically. The parents are not only external people with whom you live as a child, who cook food for you and educate you, but they play a nearly overdimensional role in psychology, especially in the psychology of the subconscious. The parents are a child's very first experience with the male and female aspects. One's mother is the first woman one gets to know. One's father, or the man who fulfills the role of a child's male career, is the archetypical male who encounters the child. In Jungian psychology one talks of Animus and Anima, the inner male and female sides of each individual. In a man, the Animus side may be more on a conscious, the Anima side more on an unconscious level, and vice versa in a woman, although it is not always this obvious. But the parents' figures always relate to these inner sides. They, so to say, play the part of model character for my inner female or male side. That means, my inner female side is connected with what my mother is like. My inner male side is connected with what my father is like. Not necessarily what my father is like externally; he also has an unconscious side. My mother, too, has an unconscious side which might not be fully expressed in her life but which a child, unconsciously, is very much aware of. As the horoscope depicts my main psychic parts, it also depicts Animus and Anima. It depicts my male and female archetypes, which of course have a lot to do with parental figures who were, after all, the first models. Observations in practical astrology have revealed that the parents can be traced in their child's horoscope. Not necessarily their exterior self; in reality, one parent might very well have been absent, but the child's horoscope contains a father figure none the less, regardless whether it is a woman's or a man's horoscope. From a horoscope one can learn a great deal about parental figures and how they were reflected in the child's psyche, and that is of great importance to me. After all, the parents were the first role model of a relationship. The experience I had with my parents moulds my ability to strike up relationships, my ability to handle conflicts. To face one's parents as represented in the horoscope gives one access to a vital level of problems and conflicts within oneself.

Question:
Which criteria does the programme employ to make statements on relationships?

A.T.:
On the one hand, we employ traditional astrological interpretations such as Seventh House, position of Venus etc., on the other hand, based on a psychological concept, we believe that a person often would like to see his or her unconscious sides reflected in their partners. You could call it projection. The issue of relationships is therefore closely connected to the main part of the analysis which describes the main figures of a character.

Question:
Do you strive to fully grasp the person described by the programme?

A.T.:
We strive to depict the issues in the life of the described person and thereby to encourage them to face themselves. The more consciously people deal with their problems, the more they elude the description of the programme. On the other hand, it generally is exactly these people who realize that the description addresses the main aspects of their personality. We don't claim to fully grasp a person in our programme. That would be presumptuous and arrogant. Luckily, even a computer can go wrong.

Question:
What is the point of this Psychological Horoscope Analysis?

A.T.:
We believe that the analysis will help the reader to become more aware of the topical issues in his or her life and thereby to learn to cope with them more consciously. This can be a real help in life. Consciousness means redemption from one's fate.

Read a sample Horoscope Analysis

 
to topOrder Processing

People at Astrodienst
Order-Processing

Five days a week we are here for your phone orders or questions about our products (Monday - Friday, 9 - 12am, 2pm - 5pm, Swiss time).
Please have a look at the contact information.

Madlen Walter
Madlen Walter Each day, hundreds of orders from all over the globe reach Astrodienst. Our job is to answer all of your phone calls, emails, letters and faxes, and to make sure you get the product which suits your needs best, and fast.
Edith Schlatter
Edith Schlatter We work as a team of; together, we deal with all things admin, we take turns at answering the phone (we do so in English, German, French, and Italian) and we process your email requests. Once we have processed the data from your order - these are of course strictly confidential - we produce the actual horoscopes.
Peter Boos
Peter Boos Every single step of the process - from taking the order, entering and processing the data for horoscope calculation, printing and binding, right down to packing and posting, takes place in-house at Astrodienst and is monitored very carefully.
 
to topWebteam & Programmers

People at Astrodienst
Webteam & Informatik

With their website www.astro.com, Astrodienst offer one of the largest services of serious astrology and extraordinary horoscope reports. Conception, design, editorial work as well as the coordination of translations are accomplished by a small, efficient web team which consists of five genuine individualists, all of whom have profound knowledge in their specialist fields as well as being well-versed in astrology.

Dr. Alois Treindl
Webmaster, Head of IT Departement, CEO
Dr. Alois Treindl Alois Treindl (March 7, 1950), founder and director of Astrodienst AG, graduated from the ETH Zurich with a doctorate in Physics. Today he is working at advanced astrological computer projects in order to create intelligent chart interpretation programs. He is also well known as the author of PLACALC and SWISS EPHEMERIS, the planetary calculation routines used by most astrological programmers in the world. He has twin daughters and lives in Zurich and Paris.
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Dieter Koch
Software developer, Astrologer
Dieter KochDieter Koch (June 4, 1959), lic.phil., graduated in 1984 from Zurich University with a master's degree in Philosophy, Sanskrit and Classical Greek. He started studying astrology and astronomy intensively in 1988, and programming in 1989. He is a programmer at Astrodienst since 1995. Together with Alois Treindl in 1996-97, he created the Swiss Ephemeris, which is used worldwide by astrological applications developers. He has published articles for German, Italian and American magazines on different topics, a book concerning the Centaur Chiron and another on Pholus ("Pholus, Wanderer between Saturn and Neptune", Mössingen, 1995). Dieter has made a habit out of watching all total solar eclipses around the globe.

Current Publications (available only in Germa)
Juri Viktor Stork
Web-Design, Marketing, Executive Director

Juri V. StorkJuri V. Stork (November 28, 1962) is an astrologer, web designer, musician, and father of two children. He has worked at Astrodienst since the Spring of 2000. He is responsible for the visual design of the website, for marketing and public relations. Since 2008, he is executive director of Astrodienst.
He is also a practicing astrologer and a "voice coach" in Switzerland.

 

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Karin Hoffmann
Editorial and conceptual work, translation
Karin Hoffmann Karin Hoffmann (19/05/1969) has worked as a (foreign language) editor at Astrodienst since October 2001. She coordinates translations of horoscope reports and the website into its many languages, translates English-German / German-English herself, and adds to the extension of the Understanding Astrology section, also by writing articles such as Astrology and Psychology, Harry Potter - a Hero's Journey, or reviews (The Dark of the Soul).
In her spare time, she offers support for people in processes of personal growth and development, employing different systemic methods as well as horoscope constellations (a technique comparable to family constellations but representing chart factors). For more information see her German website www.wachstumswege.de.
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Magnus Herold
Software developer

Magnus HeroldMagnus Herold (7th May 1976) joined Astrodienst in November 2007. He studied Information Technology at Freiburg University (Germany) and now brings new technologies and ideas into the programming team. After his degree, he worked at a start-up enterprise which developed innovative software for the aviation industry. At the beginning of 2007, he decided that it was time for a long journey, quit his flat and job, and traveled around Australia and India for 6 months. He has now settled for Astrodienst in Zürich.
Six years ago he discovered his interest in astrology. He likes the mountains, be it for climbing, walking or snow-boarding. Besides, he loves traveling, different cultures, the sun, the sea and meditation.

 

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