Bleustein, Marcel

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Name
Bleustein, Marcel Gender: M
Bleustein-Blanchet, Marcel
born on 21 August 1906 at 01:00 (= 01:00 AM )
Place Paris, France, 48n52, 2e20
Timezone LMT m2e20 (is local mean time)
Data source
Quoted BC/BR
Rodden Rating AA
Collector: Petitallot
Astrology data s_su.18.gif s_leocol.18.gif 27°03' s_mo.18.gif s_vircol.18.gif 09°05 Asc.s_cancol.18.gif 11°27'



Biography

French advertising giant who set the standards of public presentations of products for many years. Bleustein was the founder and president of Publicis in 1927, remaining as CEO for 60 years. His first radio commercial was aired on Radio Tour Eiffel in 1929. He was founder of Radio-Cité, 1935, founder of Régie-Presse and of Cinéma et publicité in 1938. In 1939, watching the war clouds gather, he joined the French resistance movement and during WW II fought as a bomber pilot.

The youngest of an immigrant family of nine children, Marcel went to work early, selling furniture by the time he was 14. By the time he was 21, he was active in the advertising business with his own ideas of how to present product inducement. Eventually, Publicis developed agencies in 122 towns in 72 countries, ranking first in Europe, second in France and tenth in the world.

In 1958, he added another entrepreneurial venture, founding The Drugstores. His main headquarters, the Publicis building, was destroyed by arson on 9/28/1972.

When he left as president in 1988 the company had a $1.2 billion turnover and the 1998 figures show over $5 billion dollars.

Bleustein wrote The Rage to Persuade: Memoirs of a French Advertising Man, (Chelsea House, 1982). Married on 11/21/1939, he had three daughters; Marie-Françoise, who died accidentally on 12/31/1967, Elisabeth Badinter, born in 1944, and Michèle.

Bleustein died in Paris on 4/11/1996.

Relationships

Events

  • Work : Start Business 1927 (Founder & President of Publicis)
  • Work : Published/ Exhibited/ Released 1929 (First radio commercial)
  • Work : Start Business 1935 (Started Radio-Cite)
  • Work : Start Business 1938 (Two more businesses)
  • Social : Joined group 1939 (French resistance during WW II)
  • Family : Change in family responsibilities 1944 (Daughter Elizabeth born)
  • Work : Start Business 1958 (Started drugstore chain)
  • Death of Child 31 December 1967 (Daughter Marie-Francoise died)
    chart Placidus Equal_H.
  • Social Crime Victimization 28 September 1972 (Company destroyed by terrorist fire)
    chart Placidus Equal_H.
  • Work : Published/ Exhibited/ Released 1982 (Autobiography released)
  • Work : Retired 1988

Source Notes

Petitallot quotes B.C., Cadran No. 30, May/1996

Categories

  • Traits : Personality : Ambitious
  • Traits : Personality : Hard worker
  • Family : Childhood : Family large (Nine kids)
  • Family : Childhood : Order of birth (Ninth of nine)
  • Family : Relationship : Marriage more than 15 Yrs (Long term)
  • Family : Parenting : Kids 1-3 (Three girls)
  • Family : Parenting : Kids -Traumatic event (First daughter died)
  • Personal : Death : Long life more than 80 yrs (Age 89)
  • Vocation : Business : Entrepreneur
  • Vocation : Business : Top executive (Pres and CEO)
  • Vocation : Business/Marketing : Advertising (No. 1 in Europe Commercial endorsements)
  • Vocation : Military : Military service (Bomber pilot, WW II)
  • Vocation : Writers : Autobiographer

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